James Max - James Max is a broadcaster, columnist and business expert

The Apprentice

My Apprentice record has finally been broken – well done Helen


Series 7 of The Apprentice and finally my record of being on the winning team more than anyone else, has been broken. Congratulations to Helen. Each task she has had an influence. Very good at pitching, sorting out a team dynamic and making decisions. Whether she is quite what Lord Sugar is looking for is […]

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The Apprentice is back: Why I’d fire Luke Johnson the former chairman of Channel 4

After describing The Apprentice as a “loathsome show” and stating that the business community doesn’t like Lord Sugar, I thought you might like a response to the article by Luke Johnson in The Daily Mail. This is response from someone who has worked for some of the finest businesses in the world and has also […]

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